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The home improvement industry has witnessed significant growth in recent years with changes in the housing market. Fueled by a combination of factors, the main one being long-term cost savings & return on investment. By embracing innovative trends and the ongoing transformation of how people live and work, the home improvement industry is well-positioned to cater to the evolving needs and aspirations of homeowners seeking to transform their spaces.

Long-Term Cost Savings & ROI

As the cost of entry for homeownership grows and homes continue to age, homeowners increasingly seek to modernize and renovate their properties. From making changes to their current spaces and decreasing their need to move, to upgrading an older home that helps someone get into the housing market and stretch their dollars.

Not only do renovations improve quality of life, aesthetics, and functionality, but they also increase the property’s value in all these cases. Upgrading key areas like kitchens, bathrooms, and outdoor spaces can significantly boost the resale value of a home, attract potential buyers and maximize returns on investment.

According to Zippia:

Rising Interest In Outdoor Living Spaces

The shift in consumer preferences towards a more outdoor-centric lifestyle has greatly contributed to the industry’s growth.

  • We saw a big shift in this area during the pandemic when people were finding ways to enjoy being at home but not stuck inside. This lifestyle and mindset change has shown many people the benefits of building and utilizing their outdoor space.
  • The benefits of finding ways to create your own, unique, outdoor oasis at your backsteps are unwavering and homeowners seem to continue to keep this top-of-mind.
  • With the cost of living continuing to rise, it is also helpful to have a space you enjoy having home-cooked meals in, a place to spend time with the family, all while still being home.
  • Modern homeowners are placing a greater emphasis on outdoor enjoyment, seeking to create inviting and functional spaces for family gatherings, socializing, and personal relaxation.
  • Decks, in particular, offer a versatile platform for outdoor furniture, grilling stations, fire pits, and other amenities, allowing homeowners to fully embrace outdoor living.

Privacy & Security

Fences and privacy walls or private areas, have become an essential component of residential properties, driven by the need for privacy, security, and aesthetic enhancement.

  • As many newer built subdivisions have properties in close quarters to one another, homeowners are increasingly seeking to create secluded spaces, shielded from neighboring properties and external disturbances.
  • Additionally, fences serve as a deterrent to intruders and can enhance the overall appearance and curb appeal of a home, contributing to its value.
  • Adding some simple privacy elements, like a louvered privacy wall, to your backyard can help create a more secluded area and increase your property’s value.
  • Check out this blog to see more ideas for creating your own private outdoor haven.

What Does This Mean For You?

For contractors and retailers, it is your responsibility to help homeowners take advantage of industry growth.


  • Inform homeowners of the long-term cost savings & ROI that can be realized from renovations. Keep track of renovations you’re being asked for by other homeowners in the area and provide great re-sale value options for them that you see others seeking out.
  • See if they’re interested in any projects that can accommodate their outdoor-centric lifestyles. With work-from-home continuing to be popular, an outdoor workspace can be a great addition. If they have a family, a pool for children if they entertain a lot, an outdoor kitchen or lounge area, etc. These may be more cost up-front but better investments long-term.
  • If you’re working with a homeowner who can’t do a full reno, plan out stages you can build their project in. For example, if they’re interested in adding an outdoor kitchen but can’t afford that now, build their deck with that in mind, where that can be added a year or two later.


  • Make sure you’re working with companies to help you keep stock of trendy products like fire pits & privacy accessories
  • Work with your suppliers to keep yourself and your team educated so you can provide customers with relevant information regarding the home improvement industry.
  • Build great relationships with contractors in your area to help homeowners who may want to build out more conceptualized plans for larger outdoor projects.


  • Discuss the above with your contractor if you’re interested in getting the most ROI from your space.
  • If you’re in the DIY space, take these things into account when working on your projects.
  • Make sure you’re investing in products and materials that will provide your project with longevity as well as long-term returns & savings.

Still curious about the industry? Check out our Fencing Trends blog with Carlos Pacheco, the Founder & President of Nuvo Iron, to see how he answers the most commonly asked questions regarding the fencing industry.